Be Authentic

Written By Allison Gappa

Quoted by UpCity

Be Authentic

Your viewers do not want to feel like they are being “sold to.” They want to be on a journey through your content and feel a connection to your business’s mission and vision. Examples of authenticity are testimonials from existing customers or staff members, or case studies of previous success stories. Having a professional-looking or high-quality video is not always necessary, as long as the purpose and call to action of the video are clear.

“My top video marketing tips for small business owners is to make high-quality, authentic videos and to post consistent video content. With video marketing, the more creative you are featuring and promoting your business the better.” —Allison Gappa, Marketing Specialist, ALLYEXIA

Allison Gappa

Allison Gappa is a sports reporter, producer and sideline reporter for Oklahoma State Athletics' on Fox Sports Oklahoma. She produces the OSU coaches shows and a sideline reporter for Fox College Hoops.

She is the pre-game host of the OSU football pregame show “Coaches Cabana.” Allison is a freelance reporter for Varsity TV on CBS Sports Network.

Allison was a studio host, reporter and sideline reporter for Sooner Sports TV powered by Fox Sports. She co-hosted a live lifestyle show in Oklahoma City and a local music show. She was the in-game host for the Triple-A affiliate for the Houston Astros. She hosts/emcees award ceremonies and events throughout the year.

http://www.allisongappa.com
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